• 1999
    Babul Music Video.

    Babul was a beautifully shot, stirring music video that explored the reality of domestic violence behind the façade of modern society through the eyes of a young girl. The idea behind the video was to bring out conversations on domestic violence into the mainstream when the issue of domestic violence was hardly ever spoken about in public. It was always considered a “domestic issue” which did not require or deserve any external intervention.

  • 2005
    What kind of a man are you.

    (focused on use of condoms within marriage)
    Discourse around feminization of HIV infection Women’s vulnerability to HIV/AIDS The campaign addressed a male audience, directly asking men to use condoms and act responsibly to protect their partners/spouses from sexually transmitted diseases and HIV/AIDS. It also tried to educate women on the need to negotiate condom use as a means to protect themselves within marriage.

  • 2011
    Early Marriage.

    In 2011, Breakthrough launched its campaign on Early Marriage. Subsequently, in 2013, the first United Nations Human Rights Council resolution against child, early, and forced marriages was adopted; it recognizes child marriage as a human rights violation and pledges to eliminate the practice as part of the U.N.'s post-2015 global development agenda. In 2013, this campaign was rechristened ‘Nation Against Early Marriage’.

  • 2012
    Mission Hazaar.

    In response to the 2012 census, which saw the sex ratio of India fall from 927 to 919 girls per 1000 boys, Breakthrough launches the #MissionHazaar campaign, which is subsequently adopted by the Government of India in 2015 for its Beti Bachao, Beti Padhao campaign.

  • 2012
    #AskingForIt and #ShareYourStory.

    In 2012, the violent gangrape of ‘Nirbhaya’ shocked the nation. In an era of outrage and calls of change, Breakthrough launched the #AskingForIt and #ShareYourStory campaigns. The #AskingForIt campaign raged against victim blaming whereas the #ShareYourStory campaign encouraged women to share stories of harassment with their sons, so as to generate empathy in them.

  • 2013
    POCSO Act, 2013 comes into force.

    With the enactment of the POCSO act, Breakthrough began its campaign for adolescent empowerment along with UNICEF in 2013.

  • 2013
    Sexual Harassment at the Workplace Act.

    Acknowledging the rampant sexual harassment at the workplace and the lack of redressal mechanisms for the same, Breakthrough launched a pilot programme of intervention among women garment factory workers in Bangalore, Karnataka.

  • 1999
    Mann ke Manjeere.

    Mann ke Manjeere was an album, music video, and ultimately an entire campaign that promoted women's claiming of public spaces. Mann ke Manjeere: An Album of Women's Dreams launched Breakthrough as a human rights organisation. It tells the true story of Shameem Pathan, who courageously broke out of her abusive marriage and became a truck driver to support herself and her child away from her violent husband. It won the 2001 National Screen Award in India for best music video and nominated for MTV's 'Best Indipop Music Video'. The full campaign, focused on promoting women's rights and bringing attention to domestic violence, was based on the music video and album. It reached 26 million households via six satellite music television channels, effectively mainstreaming discussions about domestic violence issues throughout South Asia and reaching as far as Tajikistan, Indonesia and the United States.

About Us.
The Breakthrough Story

Almost every woman in India has experienced some form of sexual harassment or violence at some point in her life. Oddly, no one ever spoke about it. Not till a young human rights organisation called Breakthrough stood up and said, "This is not acceptable. Violence against women and girls must stop." In 2001, Breakthrough resolved to grab the issue by its collar with a music album called Mann Ke Manjeere. The album became a video. The video became a campaign and the campaign slowly built itself into a movement. Women, men, villagers, city-slickers, government and corporates; Breakthrough has invited everyone into the growing discourse on gender equity.

We may be small but we will not stay quiet.

Relying on surprising partnerships, unexpected media platforms and messaging that permeates to bold action on the ground, Breakthrough has gone about transforming one home, one workplace, one community at a time to make a positive difference to the millions of girls and women who have been held back from participating in society. Each person’s experience reflects the truth the organisation is built on: Violence against women and girls can end with you.

Meet the team that steers our organisation.
Sohini . Bhattacharya
Joshy . Jose
Sunita . Menon
Leena . Sushant
Ditipriya . Ghosh
Urvashi . Gandhi
Priyanka . Kher
Aditi . Dey
Yogita . Verma
Our Board.
The guiding force behind our team.
Bishakha . Dutta
Benu . Kumar
Mallika . Dutt
Neelam . Deo
Priya . Paul
Sanjeev . Duggal
Santosh . Desai
Suneeta . Kar Dhar
Alpana . Kirloskar
Our Work.
To ensure every women and girl in the world have their freedom to be.
Get Involved.
Join the generation that is working to make the world equal and violence-free.